You have been hired as a Competitive Intelligence Analyst for a business. Your CEO has given you three weeks to uncover critical intelligence about the competitive landscape before making a high-stakes business decision.Choose ONE of the scenarios below: Question 3 [20 MARKS]Predict how competitors will react to your company’s market entry or product launch (depending on your chosen scenario). Question 4 [25 MARKS]4.1 Develop a […]
Edgars is a Johannesburg-based chain of stores present all over Southern Africa.The department store was previously selling clothing, shoes, homeware & beauty and under new leadership has recently shifted its focus to mass-market fashion and beauty products.The chain had just around 200 stores, with multiple locations in South Africa, Namibia, Zambia and Botswana as well as in the capital citiesof eSwatini (Swaziland), Lesotho, and Ghana […]
