Feasibility Study: Starlink’s Entry into South Africa under BBBEE Regulations Starlink challenges South African regulations as it hits BBEE roadblocks Starlink, the satellite internet provider, is facing regulatory hurdles in South Africa due to the 30% local shareholding requirement mandated by the Electronic Communications Act (ECA). The Independent Communications Authority of South Africa (ICASA) enforces this rule to promote Broad-Based Black Economic Empowerment (BBBEE). However, […]
User Experience & CRM in Digital Marketing | Assignment Q&A QUESTION ONE [30] 1.1 Explain the concept of User Experience (UX) in digital marketing. Discuss the key components that contribute to a positive UX and their impact on consumer behaviour. Use relevant examples to support your discussion. (10) 1.2. Discuss the responsibilities of UX designers and how their roles influence the effectiveness of a digital marketing […]
Ralph Lauren’s Marketing Strategy Explained Ralph Lauren is more than a brand; it is an institution synonymous with timeless American luxury. Its marketing strategy offers a blueprint for cultivating a global brand identity while staying rooted in a singular, evocative vision. For marketing professionals, the company’s success demonstrates the power of cohesive storytelling, experiential retail, and strategic adaptation in an increasingly dynamic marketplace. This in-depth […]
Marketing Strategy & Environment for SA Retail Stores You are employed by an organisation that runs a chain of retail stores across South Africa. Your organisation sources local products and caters to smaller communities with little access to the major city centres. These retail outlets offer superior products at very affordable prices. They also use local suppliers and vendors to help the communities grow. After […]
Key Concepts in Marketing Strategy: Environment, Segmentation & Consumer Behaviour QUESTION 1 [25 MARKS] Use the rubric to guide you. QUESTION/SECTION 2 [40 MARKS] Market segmentation can help organisations to target specific customers and produce marketing strategies that target the specific market. Briefly discuss market segmentation. Then, conduct market segmentation for your organisation. Use the rubric to guide you.QUESTION 3 [35 MARKS] Use the rubric […]
Leveraging Digital Innovation – The Strategic Roll-Out of Shoprite Sixty60 Following Checkers Sixty60’s Success In November 2019, the Shoprite Group made a significant foray into the digital retail space with the launch of Checkers Sixty60, South Africa’s first 60-minute grocery delivery service. Originally developed as a response to evolving consumer expectations and the increasing need for convenience, Checkers Sixty60 became a runaway success. The service […]
15 Emerging Social Media Trends to Leverage In Influencer Marketing For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and […]
Read the insert to complete four project tasks.A BYD Seal EV was displayed during the Geneva Motor Show on February 26, 2024, in Switzerland. BYD is underscoring its European ambitions at the Geneva car show this week by showing off models including a 1,200-horsepower luxury sport utility vehicle that can float on water. As an experienced international strategist, you have been sought to advise on […]
Nando’s International: Taking chicken to the worldNando’s International, led by Robert Brozin, celebrated its listing on the Johannesburg Stock Exchange (JSE) in 1997. The move aimed to shield Nando’s thriving South African operations from the financial strain of international expansion while paving the way for global growth. Nando’s management team was optimistic that their strategies would help the company achieve “critical mass” in international markets […]
Product recall: Top Score Instant PorridgeNamib Mills has issued a statement in response to the suspension of its Top Score vanilla-flavoured instant maize porridge in South Africa and Namibia. This action was taken following the tragic deaths of three children in the Eastern Cape, allegedly after consuming the product. While investigations are still ongoing, Namib Mills has decided to recall the product as aprecautionary measure […]
