Marketing Management – Naamsa Industry Analysis SA new vehicle sales surge South Africa’s new vehicle market maintained strong domestic demand in June 2025, closing the month with 47,294 units sold — an 18.7% increase from the 39,850 vehicles sold in June 2024. This growth reflects a broad-based recovery in both consumer and fleet purchases, according to the latest data from Naamsa. Passenger cars and commercial […]
Marketing Management – FreshStop vs Pick n Pay & Spar Analysis “The Forgotten Retail Giant: How a Rising Competitor is Challenging Pick n Pay, Woolworths, and Spar and Winning” Retail sales at petrol station forecourts in South Africa have become one of the country’s fastest-growing sectors, transforming what were once mere refuelling stops into thriving retail destinations. As consumer demand for convenience continues to rise, […]
Marketing Management – Uniq clothing opens 32nd store in Cape Town’s Northern Suburbs The Shoprite Group’s standalone apparel brand Uniq clothing by Checkers has opened its first store in Cape Town’s Northern Suburbs, debuting its Spring/Summer ’25 collection at the brand-new Groot Phesantekraal View shopping centre in Durbanville. This marks the 32nd Uniq store to open following the brand’s launch in 2023. Known for its […]
Fundamentals of Marketing Management – SPAR Strategy Analysis SPAR’s Private Label Strategy in South Africa: A Modern Marketing Response to Consumer Needs In today’s volatile economic environment, marked by high inflation, increased food prices, rising interest rates and slow economic growth, South African consumers are becoming more price-conscious than ever. SPAR Southern Africa has responded to these challenges by embracing a comprehensive private label strategy […]
Grocery Retail in South Africa – Traditional vs E-Commerce Case Study: The Transformation of Grocery Retail in South Africa – Traditional vs E-Commerce The South African grocery retail industry has experienced a significant transformation in recent years as consumer preferences and technology continue to reshape how businesses operate. Traditionally, grocery retailers such as Shoprite, Pick n Pay, and Spar have relied heavily on brick-and-mortar stores, […]
Mango Airline Sold: SAA to Get Nominal Fee as New Owners Take Over Mango Airlines, the South African low-cost carrier grounded since July 2021, is on the verge of resuming operations. This follows its sale to new private owners. The transaction has been in the works for several years and is now in its final stages. South African Airways (SAA), Mango’s current owner, will receive […]
Spar’s Private Label Revolution in South Africa | Value & Quality Spar’s Private Label Revolution: A Story of Value, Quality, and Community in South Africa The late afternoon sun cast long shadows across the bustling aisles of the Spar in Gardens, Cape Town. Shoppers, a diverse tapestry of the city’s vibrant population, moved with purpose, their trolleys rattling a rhythm of everyday life. Among them, […]
Case Study: Amazon’s Use of Personalisation and AI in Digital Marketing Amazon has become a global leader in e-commerce by leveraging artificial intelligence (AI) and big data to personalise the shopping experience for millions of customers. Its recommendation engine, powered by advanced algorithms, suggests products based on browsing history, past purchases, and even what similar customers have bought. According to industry reports, around 35% of […]
Feasibility Study: Starlink’s Entry into South Africa under BBBEE Regulations Starlink challenges South African regulations as it hits BBEE roadblocks Starlink, the satellite internet provider, is facing regulatory hurdles in South Africa due to the 30% local shareholding requirement mandated by the Electronic Communications Act (ECA). The Independent Communications Authority of South Africa (ICASA) enforces this rule to promote Broad-Based Black Economic Empowerment (BBBEE). However, […]
User Experience & CRM in Digital Marketing | Assignment Q&A QUESTION ONE [30] 1.1 Explain the concept of User Experience (UX) in digital marketing. Discuss the key components that contribute to a positive UX and their impact on consumer behaviour. Use relevant examples to support your discussion. (10) 1.2. Discuss the responsibilities of UX designers and how their roles influence the effectiveness of a digital marketing […]
