Lindt South Africa: CHOCO WAFER Launch, Farming Programme & Chocolate Courses

At the same time, we are able to work directly with our cocoa farmers to help them – and their communities – thrive. We are proud to be a bean to bar producer and will continue to use our passion for chocolate to help build a fairer, more sustainable, world.

We, at Lindt & Sprüngli, produce our own cocoa mass, which is a key ingredient for chocolate production. This allows us to oversee the entire production process: from the selection and sourcing of cocoa beans to the cocoa mass (also called cocoa liquor) and the finished product. This means our chocolate is produced from ‘bean to bar’.

Since 2020, we have been sourcing 100% of our cocoa beans through our Farming Program (excluding Russell Stover). We extended the Farming Program to include cocoa butter in 2021 and cocoa powder in 2022. Our aim is to source 100% of cocoa products which includes beans, butter, powder, and chocolate mass through the Lindt & Sprüngli Farming Program or other sustainability programs by 2025.

Source: Lindt South Africa. 2024. The Lindt Difference. [Online]. Available at: https://www.lindt.co.za/the-finest-cocoa [Accessed 18 December 2024].

Lindt South Africa. 2024. Lindt Sustainability. [Online]. Available at: https://www.lindt.co.za/sustainability [Accessed 18 December 2024]

3.   Lindt chocolate courses

Dive into the world of chocolate and see what it’s like to be a real Lindt Master Chocolatier yourself when you make your own chocolate creations. In the unique atmosphere of our Lindt CHOCOLATERIA, we offer special chocolate courses under the expert guidance of our Lindt Master Chocolatiers that will leave you feeling inspired. Create your very own masterpieces and along the way learn many interesting things about the origin, history and manufacture of our unique chocolate. Select the offer that best suits you from our current range of courses.

Source: Lindt South Africa. 2024. Chocolate Courses. [Online]. Available at: https://www.lindt- home-of-chocolate.com/en/make-chocolate-yourself/ [Accessed 18 December 2024].

Question 1 (Marks: 100)

Q.1.1 Identify and describe the communication model used by Lindt South Africa based on
the information provided. Provide examples to support your answer.

Q.1.2 Describe any five barriers to effective communication that Lindt South Africa may experience. Include an example for each barrier to support your answer.
Note: The barriers must refer to Lindt South Africa’s communication with its customers and prospective customers.
Your answers should be specific and realistic to the scenario.

Q.1.3 Differentiate between goods and services by referring to three points of differentiation in each.
Include examples from the case study to support your answer.

Q.1.4 Discuss inputs in the transformation process for Lindt South Africa. Include examples
to support your discussion.

Q.1.5 Explain the concept ‘project’ and outline the four broad categories of projects.
Provide an example of each project category that applies to Lindt South Africa and the case study provided.

Q.1.6 In an essay discuss demand planning for Lindt South Africa. In your essay include:
• A brief introduction, body, and conclusion.
• Explanation of demand planning
• Demand planning process
• Clear application to Lindt South Africa.

Refer to rubric 1-3.

Q.1.7 Explain what is meant by a scope statement then create a scope statement for Lindt’s
farming programmes.

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Business Management Answers: Expert Answers on Above Lindt Case Study

Communication model

The communication model used by Lindt South Africa is Shannon and Weaver’s model of communication. This model of communication describes it as a linear process which includes a sender sending a message through a channel and the receiver decodes it after receiving it from the centre. In the given case, the sender is the marketing team of Lindt South Africa,. And the message is the launch of choco wafer, the channel utilised is the social media and the receiver is the consumer. The feedback is positive as indicated by the social media reviews.

Barriers to effective communication

The major barriers to effective communication are language barrier, cultural differences, information overload and technological issues. The language barrier is identified in the sense that the non English speakers understand Crispy, Creamy and Dreamy, whereas cultural differences are in the form of consumers treating it as chocolate and not as wafers. The information overload is in the form of multiple product launches which leads to confusion among customers, and the technology in the form of Lindt online store glitches which may affect its promotional activities.

Goods versus services

The distinction between goods and services can be identified from various aspects including tangibility, ownership transfer and production and consumption. From a tangible point of view, goods can be defined as those which can be trusted physically while intangible services can be experienced only. In goods, ownership passes to customers but in services there is no transfer of ownership. That production and consumption is separate in goods but in case of services it is simultaneous which means the services are produced and consumed at the same time.

Inputs in the transformation process

The main inputs in the transformation process includes the materials such as cocoa beans, milk and sugar etc, human resources in the form of marketing team, farmers etc, capital and information such as consumer insights, sustainability reports etc. 

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