Launching a Competitive Edge Product at Woolworths South Africa

For this assignment, you are required to find and promote an innovative product/service within an organization of your choice. In your assignment, you need to focus on the below:

1. Give a brief introduction of the innovative product/service you are thinking about within an organization of your choice.

• Analyze how you are going to promote your idea internally to your colleagues (e.g. meetings, presenting and disseminating the information).

• Explain how you are going to convince them that this product/service is applicable and that it will create a competitive advantage in the market.

• Refer to a similar product/service that your competitors have and analyze how the competitors’ product can be considered as a threat to your new product/service.

• Estimate how much will the whole procedure cost to the business.

• In your conclusions, describe how the new product/service will influence the whole organization’s environment.

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Expert Answers on Above Questions on Management

Innovative Product/Service
The innovative product that is selected for the purpose of its launch at Woolworths South Africa is an ecosmart refill station which is basically a type of in store smart dispensers specifically for products that are used on everyday basis such as cleaning products, body care products etc with the purpose of allowing customers to refill the reusable containers.
Idea to Idea to Internal Colleagues
The internal promotion to colleagues would be carried out by way of applying a structured and collaborative internal communication approach that will ensure higher accountability and transparency across all departments. The appropriate strategies that I will utilise include giving an initial pitch to colleagues, organising cross departmental workshops, utilizing internal newsletter etc. This multi-channel approach will help in covering all the colleagues from across the departments and ensuring readiness for a sustainable innovation that aligns with the values of the company.

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