AI in IEB Business Studies: Business Report Assessment

You are employed as a Business Studies teacher at a private school that follows the IEB curriculum. Your school uses the Via Afrika Business Studies textbooks, with each learner having their own copy.

You have just completed the section on Macro Environment: Business Strategies with your class. A colleague has set a business report test on this section in preparation for Section C of the Final IEB Business Studies Examination. Your tasks include:

• Exploring the use of AI in assessment.
• Developing a memorandum for the test.
• Marking a learner’s test script.
• Providing constructive feedback to the learner.

Instructions

In Appendix 1 (page 10) you have been provided with an IEB Business Report test question based on the fast-food industry in South Africa. You are required to use THIS test question to complete the following tasks:

• Use Via Afrika Business Studies Grade 12 Learner’s Book (pages 88-113) to review the content covered in the test.
• Familiarise yourself with the IEB Business Report format and the IEB curriculum guidelines.
• Refer to Canvas for essential resources:
  • IEB Subject Assessment Guidelines (SAGs) for Business Studies (Prescribed Resources) (IEB, 2024:21-22).IEB rubric for assessing Business Reports (IEB, 2024:45-46).Video: ‘How to write an IEB Business Report’. (Link available on Canvas).
  • Example Business Report and Revision Slides (Canvas).

Part A: AI Consultation and Reflection         (22 marks)

AI Consultation – in developing a model answer for the Grade 12 Business Report test:

• Use ChatGPT to generate a model answer for the given Grade 12 Business report test on the Fast Food Industry in South Africa. (Appendix 1, page 10).
  • Craft a well-structured prompt that includes:
    • Key aspects of an IEB Business report (formatting, structure).
    • Relevant Grade 12 Business Studies content (lower order components).
    • Higher order thinking elements.
  • Submit evidence of both your prompt and the AI-generated output.

· Evaluation and Reflection:

• Evaluate the AI-generated model answer response in terms of:
  • Accuracy, relevance, usefulness and comprehensiveness.
  • How would you refine your prompt to improve future AI responses? Present your reworded prompt in a textbox with a clear heading OR list the components that you would change.
  • Reflect on AI’s role in assessment (300 words max) under the heading “The use of AI in assessment and teaching practice.”
    • How did the AI’s response compare to your expectations?
    • Describe the benefits and limitations of using AI for assessment purposes and teaching practice in Business Studies, particularly in creating assessment materials and memorandums.

• Word count must be included in brackets at the end of your evaluation.

·  AI Usage Policy for Part A:

• AI (ChatGPT) is required to generate the model answer.
  • AI may not be used for evaluation and reflection – this must be your own work.
  • Submit all AI prompts and outputs as evidence, with the correct reference to the AI tool used.

Part B: Creating a Marking Guideline    (30 marks)

Based on the requirements of a professional marking guideline, as illustrated in the IEB example, and your evaluation and reflection of the model answer in Part A, develop your own marking guideline to align with the IEB Business Report Rubric for this question.

Develop your OWN marking guideline for the Grade 12 Business Report test:

• Clearly outline expectations for the IEB Business Report rubric.
  • Include both the lower-order and the higher-order components.
• Your marking guideline must contain:

o      Lower-order components:

• Correct format and correct use of terminology.
  • Suitable content from the prescribed Grade 12 textbook (Via Afrika).

o      Higher-order components (must be shown in red font):

• An appropriate introduction and conclusion.
  • Sustained arguments and justifications for statements made in the report.
  • Application to the fast-food industry, specifically Wimpy.
  • Creative problem solving (identifying relevant business challenges).
  • Logical flow of thought.
  • Integration of different Business-related topics (in the Gr 12 SAGs curriculum).

o      AI Usage Policy for Part B:

• AI may not be used to create your own marking guideline.
  • Marking guidelines or memorandums generated by AI (detected via Turnitin) will be penalised.

Part C: Marking a Learner’s Test Script     (20 marks)

·             Mark learner’s test script:

• Your Grade 12 learners wrote the Business Report test (Appendix 1).
  • Assess one of your learner’s test scripts (Appendix 2, pages 7 – 8).
  • Mark the script using the official IEB rubric (IEB, 2024:45 – 46).

• Submit only the marked rubric (as an image) in your Word document – do not submit the actual learner’s marked test script.
  • Provide the learner with extensive, individualised feedback for each rubric criterion in a separate paragraph. Do not write comments on the rubric.

o      AI Usage Policy for Part C:

• AI may not be used for marking or feedback.

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Curriculum Design Answers: Experts Answer on Above Business Studies Curriculum Questions

Model answer
Introduction: An analysis of the South African Fast Food Industry indicates that the industry is faced with significant alteration in the form of changes in consumer taste and preferences, increased in level of competition and higher economic pressures leading to increase in the food cost. The main focus of this business is on identifying business strategies that can be applied in addressing the challenges in the macro environment.
Findings
Defensive strategies: The defensive strategies that can be applied includes retrenchment, turnaround and divestiture.
Growth strategies: The growth strategies valid would be diversification, integration strategies and franchising.
Relevance to the business: The changes in consumer taste and preferences requires adaptation and there is a need for differentiation in order to compete with major competitors. The economic challenges in the form of inflation require cost effective operations. 

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