Discuss the presentation preparations evident in the illustration above. (5)
Outline the additional preparations the speaker should have taken. (10)
Determine the non-verbal cues a speaker would need to consider when delivering a presentation.
(10)
Analyse the communication process in the cartoon. Identify the sender, receiver, message, and potential barriers to effective communication. (10)
Consider the backup plans highlighted in the cartoon. Why are having contingencies important in business communication? Provide an example of a situation where backup plans have saved a presentation. (5)
QUESTION TWO [30]
In today’s digital age, social media has become a powerful tool for businesses to communicate, build brands, and engage with stakeholders. However, the ethical use of social media is essential to maintain trust, transparency, and credibility. Businesses that communicate unethically risk damaging their reputation, while those adhering to ethical standards often gain a competitive advantage.
Write an essay critically evaluating how ethical communication on social media influences corporate reputation, with reference to challenges, opportunities, and real- world examples.
Guidelines:
The role of social media in modern business communication.
Explain the significance of corporate reputation in today’s digital landscape.
Ethical communication – Include examples of ethical and unethical communication practices in businesses.
Challenges and Opportunities of Social Media
Support your points with relevant examples or scenarios.
Explore strategies businesses can use to ensure their social media communication aligns with ethical standards
Answers to Above Questions on Communication Management
Answer 1: An analysis of the illustration indicates about the presentation preparation highlighting the difference between being technically prepared vs emotionally or mentally prepared.
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