QUESTION ONE [25]
According to Writing (2019), the purchasing department is responsible for procuring raw materials and other resources at the best possible price. In relation to the above, and with the aid of examples, discuss the functions of the purchasing management. (15)
Explain the layout of production for a hotel’s interior and exterior and provide examples to support your answer. (10)
QUESTION TWO [30]
Marketing refers to the process of communicating, creating, and delivering the organisational function to their valuable clients.
Elucidate on the value that marketing management provides to an organisation. (15)
With the aid of relevant examples, describe the role of digital marketing to current business practice affected by COVID-19. (15)
QUESTION THREE [20]
The organisation’s human resources management function is that part of the management process that specialises in the management of people in the organisation. It consists of practices that help the organisation’s objectives and thus, help gain and sustain competitive advantage.
In relation to the above, critically discuss some of the HR challenges management has had to adapt to since the COVID-19 pandemic and provide examples to support each challenge.
QUESTION FOUR [25]
Public relations (PR) are two-way communication between an organisation And its various publics. It is an effective management role in various Industries from commerce and politics to religion, charities and many others in between.
Discuss the responsibilities of a PR manager. (15)
Explain the importance of research when preparing for a public relations campaign. (10)
Answer Question 1: A purchasing manager is one of the most responsible persons in an organisation. The main role that the purchasing manager is required to carry out is to make adequate availability of products on its shelves so that the needs and expectations of customers can be fulfilled. In case of a manufacturing unit, it is the purchasing manager that has to make adequate availability of raw materials and other resources in order to perform the production process. The purchasing manager is also required to make sure that the procurement is done in a competitive way in order to achieve cost efficiency in the process. The main function of purchasing management is therefore….
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