Leadership and management in an African context

John, a seasoned manager from Germany, was appointed as the Chief Executive Officer of Company XYZ in a large city on the African continent. With extensive experience in European markets, John was confident in his ability to lead the company to new heights. However, he soon realised that managing a multicultural team in Africa presented unique challenges he had not encountered before. 

Upon his arrival, John noticed several differences in the workplace culture:

Communication  barriers:  John  was  accustomed  to  direct  and  straightforward communication. However, he found that many of his African colleagues preferred a more indirect  approach,  often  using  euphemisms  and  non-verbal  cues.  This  led  to misunderstandings and frustration on both sides.

Diverse work ethic: The team comprised individuals from various cultural backgrounds, each with different attitudes towards work and time management. For instance, while John valued punctuality and strict adherence to deadlines, some team members prioritised relationship-building and community over rigid schedules.

Lack  of  feedback:  John  was  used  to  input  from  all  members  of  the  group.  Young,  less experienced members would question his instructions and often come up with better ideas in a specific situation. Now, he experiences the members of the groups that he works with keep quiet and accept his instructions without challenging him. He finds it very difficult to let the members “open up” and come up with ideas of their own. 

Leadership expectations: In Germany,  John’s  authoritative leadership  style  was  effective. However, in Africa, he encountered resistance as employees expected a more participative and  inclusive  approach.  They  valued  leaders  who  were  approachable  and  empathetic, qualities that John had not emphasised in his previous roles.

Lack of individual achievement: John was used to individuals who compete with each other, individuals who always tried to “outshine” each other to be seen and heard. His experience now is that the groups work well together, but there are very few individuals who seem to be interested in individual achievement. They all seem to put the needs of the group before their own.

Integration of global practices: In Germany, implementing global practices  and  the  latest technology was easy. Innovative ideas came to the fore without being asked. In the African context, he finds it very difficult to integrate global best practices. The employees seem to be indifferent towards new, innovative ideas.

Conflict resolution: John was used to resolving conflicts through formal processes and direct confrontation. In contrast, his African team preferred informal discussions and consensus-building, often involving community elders or respected colleagues.

You  are  a  manager  at  XYZ  Company  for  more  than  20  years.  You  have  been  part  of  the changes that took place on the African continent during the last few years. You understand that there was a shift from ethnocentrism, based on self-praise, to mutual respect between the races. You know that today’s business environment differs markedly from that of the old Africa.  

1.1 Explain  to  John  the  characteristics  of  the  new  business  environment  in  the  changing African context. Use examples from the case study above where applicable.                         (10)

1.2 The effective cross-cultural manager should clearly understand the African cultural value system  that  determines  behaviour.  Provide  advice  to  John  on  how  to  change  his leadership  style  to  effectively  manage  the  African  organisation  by  referring  to  these African cultural value systems.                       (8)

1.3  Differentiate between the mindset of European managers and African managers in your discussion with John on the management style to follow. Highlight your discussion with examples from the case study.                              (12) 

Question 2               (20 marks) 

Historically, leadership in Africa has carried the notion of masculinity. It is commonly believed even today that men make better leaders than women. The research concluded that women who progressed to top jobs in politics mostly come from a privileged social background. This is not the case with men.  Source: Van Zyl et al., 2022. Leadership in the African context. Juta & Co. Ltd.: Cape Town. p177. 

2.1  Van  Zyl  et  al.  mention  that  gender  disparity  in  the  African  culture  is  a  challenge  in leadership. Do you agree with the above statement, which is applicable to South Africa? Explain why/why not. Explain whether this statement is applicable to your own working environment.

Read the following article

It has been said that the trouble in Africa is with its leadership. Leadership and their cohorts in  Africa  have  simply  privatised  the  state  for  their  selfish  interests.  Respected,  visionary leaders who are of proven integrity are needed to captain the ships of the nations of Africa. Such a leader of the people must have a vision and mission. This leader should be clear on the values that the party holds and communicate them to the people.  

The immediate task of leadership in Africa is to restore hope. To pull our people out of the pit in which they find themselves, to rescue the people from the dictatorship of the ruling clique.  The  challenges  before  leadership  in  Africa  are  enormous,  seriously  urgent  and important. A leader in Africa has work to do as the search for leadership is a search for social justice, which automatically eliminates social injustice.  

The quest for leadership is an undeniable fact in history, especially in matters relating to the management  of  both  human  and  material  resources.  The  effectiveness  of  any  country depends  on  the  effectiveness  of  its  leaders.  However,  the  quality  of  leadership  in  Africa leaves  much  to  be  desired.  There  is  a  very  urgent  need  now  for  able,  ethical,  true  and effective  leadership.  Such  leadership  must  be  in  the  hands  of  qualified,  competent, enlightened and honest persons for the overall development of Africa. That search may not end until we get principled leadership, which will result in principled governance of Africa.

 2.2  Explain authentic leadership as an ethics-related leadership style.                            (10) 

2.3  Justify why an authentic leadership style will be the most suitable to comply with all the requirements of the authors, as mentioned in the above article.                              (5) 

Question 3               (25 marks) 

Tackling South Africa’s leadership crisis amid a trust deficit South Africa is suffering from a leadership  crisis that can and must be  addressed through transformational  leadership.  Leadership  challenges  are  wide-ranging,  transcend  multiple sectors, and are amplified more broadly through institutions and society.

This  is  manifest,  for  example,  in  South  African’s  low  level  of  trust  in  political  leadership. According to the latest Afro-barometer survey, less than two in five trust the State President “somewhat” or “a lot” and more than two thirds trust Parliament “a little” or “not at all”. The decline  in  the  trust  in  elected  officials  is  a  decade-long  trend  that  shows  no  sign  of improvement

The trust deficit in political leadership has severe consequences for South African democracy and goes some way  to explaining low voter registration, the youth’s disengagement from formal politics and the  rise in community protests, particularly in townships and informal settlements. 

State-owned enterprises (SOEs) have a special role in our political economy and yet, almost without  exception,  have  failed  to  deliver  on  their  public  mandate,  in  part  due  to  poor leadership. Eskom has appointed no less than 15 CEOs since 1994, with half serving under two years at the helm. Transnet has changed CEOs nine times since 1994, with its precipitous decline prompting the mining industry to call for the removal of its current CEO. 

However,  the  record  for  the  most  CEOs  of  any  SOE  goes  to  the  bankrupt  South  African Airways, with 17 CEOs since 1994. The failure of leadership at SOEs is particularly damaging given the costs incurred by the  fiscus, taxpayer, the economy and society more generally from their failure to deliver basic goods and services. 

Looking further afield, several of our revered tertiary institutions have also experienced acute failures of leadership. Africa’s leading tertiary institution, UCT, has endured a torrid period of failed leadership, which has resulted in the removal of its Vice Chancellor. Poor leadership at Unisa  has  propelled  the  Department  of  Higher  Education  to  consider  placing  it  under administration. The Universities of Fort Hare and KwaZulu-Natal are operating under crises of corruption, violence and qualifications fraud, all of which attest to leadership failures. 

While there is no easy, short-term solution to the chronic failures of leadership holding back the country’s development, there are approaches that can begin to address the challenges. Currently, transactional models of leadership are the norm. 

Transactional leadership hinges on followers complying with and carrying out expectations and  targets  set  by  leadership  and  being  rewarded  for  their  achievements.  Party  politics incentivises  transactional  leadership  through  promises  to  the  electorate  of  better  public services, welfare and economic opportunities in exchange for their vote. 

In the business world, CEOs are incentivised to engage in transactional leadership through the reward of share options and bonuses in exchange for growth in sales and higher profits. Such leadership models are highly effective in the right context but are inadequate to achieve the demanding national challenges of economic development and social upliftment. Rather, the nature of national challenges demands the development, adoption and implementation of transformational leadership.

Transformational  leadership  embraces  several  characterising  features.  The  first  is conceptualising, developing and implementing new ways of doing things by generating a new vision and strategy for its implementation

Transformational  leadership  is  not  only  visionary  but  also  inspirational  and  motivational. While not all transformational leaders are charismatic, they typically lead by example, have high standards and challenge followers to achieve beyond their own expectations.  Transformational leaders are characterised not only by self-belief and purpose but also by personal authenticity and ethics, thereby inculcating respect and emulation from followers. Perhaps  counter-intuitively,  transformational  leaders  also  exhibit  individualised consideration.  In  other  words,  they  are  cognisant  of  and  attend  to  the  needs  of  their followers, tend to be good mentors and are attuned to spotting and nurturing talent. 

The  fourth  characteristic  of  transformational  leaders  is  their  propensity  for  creativity, innovation  and  risk-taking.  This  typically  translates  into  the  intellectual  stimulation  of followers  to  find  better  ways  of  doing  things  rather  than  relying  on  history  and  past experience. 

South  Africa  has  produced  outstanding  transformational  leaders  in  politics,  business, academia, media  and  civil  society.  For  our  country  to  break  out  of  its  current leadership malaise, we need to produce many more.

3.1  The author of the above article states: “Currently, transactional models of leadership (in South  Africa)  are  the  norm”  In  table  format,  differentiate  between  transactional leadership and transformational leadership.   (10) 

3.2  Argue the need for transformational leaders in the South African context. Use examples from the above article in your discussion where applicable.

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Leadership Assignment Answers: Expert Answers on Above Leadership Questions

Management leadership and management challenges:

In the given case scenario, the challenges related to leadership and management as faced by John includes cross-cultural complexity as John is required to manage a diverse workforce shaped by African communal values. Another change is trust and authenticity, as employees expect leaders to be accessible. Communication gap is another major management challenge and John also needs to consider employees’ resistance to change about the new system.
Relevance of African leadership values:
The leadership value of ubuntu encourages teamwork, collaboration and collective responsibility. The respect for elders requires John to balance authority with inclusivity and community orientation values requires John to undertake actions that lead to benefit to the entire community.
Authentic and transformational leadership
Authentic leadership helps in building trust by being transparent and consistent. In the given scenario, John shows integrity and proper alignment between actions and values. Transformational leadership inspires and motivates employees and encourages innovation to ensure organisations growth. With these leadership styles, John can engage employees, reduce resistance and guide them towards organisational success.
Recommendations for John
It is important for John to learn local concert practices, apply authentic leadership and transformational leadership, and facilitate open communication and feedback channels to ensure all round success and growth. 

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