Business Research for Managers BRSM01-8 Answers
Question 1 (3 marks)
Define the phrase “From Analysis to Action” in your own words. Why is this transition important for business managers?
Question 2 (2 marks)
Identify two key components of a meaningful business conclusion narrative. Briefly explain their relevance.
Question 3 (2 marks)
You have completed a customer satisfaction analysis showing 40% of clients are unhappy with after-sales service. Write a brief (2-3 sentence) conclusion that links this data to a potential business action.
Question 4 (3 marks)
Case Study Scenario: A retail manager conducts a study and finds that store traffic drops by 20% during weekdays between 2–5 PM. What steps should the manager take to move “from analysis to action”? Describe the process in three brief bullet points.
Business Research Answers: Experts Answer on Above Business Research Questions
Analysis to action
From analysis to action is an important concept that explains the process of utilising data in order to make practical business decisions. This is quite essential because managers are not only required to understand the problem, but they must also implement solutions that can help in achieving positive outcomes.
Two components of a meaningful business conclusion
The two components of a meaningful business conclusion narrative includes clear summary of findings and actionable recommendations. The findings need to be summarized highlighting the key results to allow the manager in the decision making process. The actionable recommendation requires specific action that can help in addressing the issues identified.
Customer dissatisfaction after sales service
As 40% of the clients are dissatisfied with the after-sales service, it indicates that customers have problems with the services and it poses a significant risk to the customer loyalty. It is important for the business to improve its service by improving its response time, training and support process for better satisfaction of its customers.
Steps managers should take
The managers should identify the problem, develop action and implement and monitor the strategies so that refined actions can be undertaken to address the issue of traffic drops.
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