Vision and Mission Analysis of Dangote Group, RCL Foods, and Clover | Critical Comparison

Visit the websites of Dangote Group, RCL Foods, and Cloverand examine their vision and mission statements. Using a table, critically analyse the following statements:

1.       The vision statement of each company should be stated.                          (8)

2.       Does the vision statement clearly express what the company aspires to be? If not, where does it lack clarity? If it does, what clarity does it convey?      (16)

3.       State the mission statement of each company.                                         (8)

4.       Critically analyse each company’s mission statement in terms of the characteristics and components of the mission statement. In what way do these mission statements address the characteristics and components of the mission statement?                                                                                         (48)

Note: The companies’ websites and annual reports contain information to answer the above questions. In order to make use of the information from those companies’ websites in a meaningful and accurate manner, you need to read, understand, and master the abovementioned chapter.

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Strategy Assignment Answers: Expert Answers on Above Strategy Questions

An analysis of the vision statement of Dangote Group indicates that it wants to become a global leader in cement production by emphasizing on the quality. The vision statement of RCL foods indicates that the company wants to grow the things that matter and its ultimate goal is to impact people, communities and environment and ensure food security and affordability. Finally the vision statement of Clover South Africa indicates that it wants to become a leading branded foods and beverage group in South Africa, and to provide accessible nutrition to all the consumers. Overall the analysis indicates that the vision statements of all the three companies are clear with enough clarity on it. Dangote Group wants to become a leader by providing quality while RCL Foods prioritizes impact and growth of what truly matters and Clover has the aspiration to become a leader in the industry. 

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