Choose your organisation/or an organisation you are familiar with, identify an area of the organisation that would benefit from strategic change and create a detailed strategic plan to implement this change over the coming year. The plan should consider strategic and resource implications and will evaluate how the organisation will operationalise the strategy. The report will also identify any key challenges and risks associated with the change as well as providing some key recommendations for the organisation. You are being assessed on your ability to critically apply theory to practice and to synthesise information.
Contents
Report Structure
- Executive Summary: (approx. 200 words) This should include a strategy statement and intention, evaluation points and any implementation issues. The executive summary should allow the reader to grasp the argument without having to read the entire document.
- Introduction: (approx. 300 words) A short section setting out the format and structure of the report. This should also set out key points and key findings of the report.
- Strategic Aims and Intent: (approx. 300 words) Clearly identify the area for strategic change and consider what the organisation needs to enhance its performance.
- What is the issue you are trying to address?
- Produce 3 clear aims/objectives that the strategy will work towards addressing
- Stakeholder Analysis: (approx. 200 words)
- The plan should identify stakeholders e.g. customers, suppliers etc that will be impacted.
- Strategic Capabilities: (approx. 800 words) An evaluation of the strategic capabilities required to operationalise the strategy. This should be an analysis of the resources and processes required to translate strategy into practice. You will need to consider the following areas using the concepts and theory covered in class;
- Human resources
- Marketing and Communications
- Project/operational resources (including a Gantt Chart)
- Financial Resources
- Implementation and Control (approx. 400 Words)
Set out a plan for the strategy to take shape including an approximated timeline with deliverables and methods for evaluating success e.g. performance measurements.
- Key Challenges: (approx. 400 words) Critically consider barriers to operationalising the strategy, this should include;
- Feasibility analysis
- Risk analysis
- Summary/Conclusion: (approx. 300 words) Conclusions based on findings and recommendations.
- References
- Appendix
Marking criteria: Individual Report
| Marking Criteria | Marks | |
| Clearly identifies the aims of the report and rationale for change | Clearly defines key area for specific operational improvement.Critical analysis of current operational performance within chosen organisation to identify specific areas of improvement and or opportunity to deliver increased customer value and drive wider stakeholder impacts considering brand, reputation and operational outcomes.Detailed current KPI’s and financial plans used to detail the problem or potential opportunity for change clearly detailing the rationale for the proposed change including the strategic outcomes. | 20 |
| Critical Evaluation of the nature of operational change and organisational impact | Evaluation of the operational changes required to implement proposed strategy using appropriate theory and concepts.Detailed analysis of the scope of the change and the various organisational areas impacted.Consideration should be given to organisational impacts in terms of operational resources such as people, finance, sourcing, risk, performance management, and also to wider managerial and leadership considerations. | 20 |
| Analysis of implementation of the proposed strategic change and associated challenges. | Detailed review of how the change will be implemented using appropriate theory and concepts.Analysis of tools, techniques and skills that will be used to ensure effective implementation to agreed timelines, risks, budgets etc to ensure the strategy is implemented effectively with minimal disruption to the organisation.Consideration given to how strategy and implementation will be evaluated to ensure it has the desired impact in the required timeline. | 20 |
| Strategic Challenges and Evaluation | A summary of the key findings and recommendations should be provided, these should detail the main strategic changes taking place and the suitable strategic choices that have been made.The report clearly demonstrates practical application within the given work environment,The theories, concepts and modes covered in the module are applied correctly to practical examples to demonstrate a clear knowledge and understanding. | 20 |
| Quality of Research and Referencing | Evidence of reading beyond the basic texts and materialsAppropriate use of theory, concepts and ideas to support points madeAccurate and consistent referencing using Harvard Referencing. | 10 |
| Presentation, Style and Structure | Good execution of the briefClear and logical structureWell focused and well written. | 10 |
| Overall Mark | 100 |
Strategy Assignment Samples: Expert Answers on Above Questions
Answer 1: For this strategic plan, the organisation that is selected for the strategic transformation is Pick n Pay e-commerce and last mile delivery service. The main focus has been on improving the digital commerce and delivery capabilities of the selected organisation. After the covid-19, there is significant change identified with respect to consumer behaviour, and considering this, companies like Woolworths and Checkers have made significant changes to their digital infrastructure, and this exposes the weaknesses in the current online system followed at Pick n Pay. This strategic report is therefore aimed at addressing this strategic disadvantage associated with Pick n Pay, and it utilises important strategic theories such as Kotter’s change model, the resource based view and SWOT analysis.
Strategic Aim and Intent
Strategic issue: The strategic issue that is identified in the selected organisation Pick n Pay is its slow and in-efficient eCommerce logistic system as compared to its competitors. There are issues identified on the part of customers reporting delayed deliveries and poor user experience.
Strategic intent: The strategic intent undertaken is to transform the digital channel of Pick n Pay into a competitive and customer centric delivery ecosystem by improving its warehousing and online engagement.
| Disclaimer: This answer is a model for study and reference purposes only. Please do not submit it as your own work. |
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