HMKT230-1 Marketing Management 2 – Case Study Questions and Answers

Question 1: AZ Academy is a newly established online distance private higher education institute that offers Postgraduate programmes, Degrees, Diplomas and Higher Certificates. Considering the above statement, in your capacity as an Assistant Service Marketing Consultant for AZ Academy, compile an essay where you discuss how five of the characteristics of services affect the marketing of the organisation’s educational programmes (services). For each service characteristic, […]

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