Question 1: AZ Academy is a newly established online distance private higher education institute that offers Postgraduate programmes, Degrees, Diplomas and Higher Certificates. Considering the above statement, in your capacity as an Assistant Service Marketing Consultant for AZ Academy, compile an essay where you discuss how five of the characteristics of services affect the marketing of the organisation’s educational programmes (services). For each service characteristic, […]
Company XYZ: The Entertainment and Travel industry Value Chain Company XYZ is a privately owned Entertainment and Travel Publishing House that produces a weekly Entertainment and Travel newspaper which is all done in-house and is distributed to major retailers within Gauteng. The organisation employs a key team of eight journalists, two editors, 3 graphic designers and an administration department consisting 25 people doing the accounts, […]
BUSINESS COMMUNICATION 101 QUESTION ONE Samsung marketing communication mix utilises a number of marketing communication channels such as print and media advertising, sales promotion, events and experiences and public relations. Samsung Electronics uses these channels in an integrated manner (Dudovskiy, 2018). According to West & Turner (2007), the three most well-known models for Communication are Linear, Interactional, and Transactional. Each model sheds light on the […]
Student getting failed in an exam is a disastrous situation that no students want to be in. It takes lot of time and effort to complete an academic year and successful surpass the exams. Every student looks to get good marks so that they can complete an important step in their academic career. However there are many student that failed to pass their annual exam […]
