BUSINESS COMMUNICATION 101 QUESTION ONE Samsung marketing communication mix utilises a number of marketing communication channels such as print and media advertising, sales promotion, events and experiences and public relations. Samsung Electronics uses these channels in an integrated manner (Dudovskiy, 2018). According to West & Turner (2007), the three most well-known models for Communication are Linear, Interactional, and Transactional. Each model sheds light on the […]
