Supply Chain Processes and Drivers

Question 1

Imagine that you own a company that manufactures carbonated beverages. The name of the company is ‘Sparkle Pop’ and its only offering is flavoured carbonated drinks that come in six flavours. Sparkle pop has become very popular in South Africa due to its delicious taste and affordability. The company sources its ingredients from local suppliers and owns the packaging and manufacturing plant that it uses. The lifecycle of the product is simple and begins at the sourcing phase, then to the manufacturing phase and finally once the beverage is produced it is distributed to retailers and wholesalers to be sold to the end customer. The company wants to improve its supply chain performance to expand its reach in Africa.

Analyze the above case and using your own perspective construct a cycle view of Sparkle Pop’s supply chain processes. You can include a diagram to depict your perception of each process. Ensure that you critically explain each cycle by applying the context of the above case.

Question 2

As the owner of Sparkle Pop, you want to understand how you can improve supply chain performance in terms of responsiveness and efficiency. You decide to examine the logistical and cross-functional drivers of supply chain performance to determine a way forward.

Criticize the above statement and explain each of the drivers in context. From your explanation select TWO drivers that you believe would make the greatest impact on Sparkle Pop and substantiate your views.

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Answers to Above Questions on Supply Chain Management

Expert Answer 1: The cycle view of supply chain is an important way of analysing the processes of supply chain, as it breaks down the supply chain into processes across successive stages. In the given case scenario of Sparkle Pop, the application of cycle view analysis would help in identifying the processes followed by the company in managing its supply chain. The important cycles included in the supply chain of Sparkle Pop include the customer order cycle, replenishment cycle, manufacturing cycle, procurement cycle etc.

In case of customer order cycle, the main actors included are the retailer/wholesaler and Sparkle Pop whereby the order is placed by the retailers and wholesaler to sparkle pop and the company fulfills the order by distributing them at their location. The analysis indicates that there is strong demand for the products of the company because of its affordability and taste. The company can make use of a digital ordering platform to ensure real time tracking and it will allow the company to expand with operations across different parts of Africa as well.

To learn more about the other supply chain cycles, contact our supply chain management in South Africa for best assistance. 

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